April 6

Wednesday

  • 7:30 - 9:00am

    Breakfast & Registration

    W Hotel, 2nd floor
  • 9:00 - 9:15am

    Opening Remarks

    Joel Bronkowski with MC Dre Armeda
  • 9:15 - 9:55am

    State of the Woo

    Matt Mullenweg
  • 9:55 - 10:25am

    How to Turn Data Into Insights & Customers

    Peep Laja
  • 10:25 - 10:50am

    Break

  • 10:50 - 11:30am

    The Scope of WooCommerce (Store Owner Panel)

    Catherine Stewart, Jim Foreman, John Centi, & Steven Sashen (Golden Ticket Winner)
  • 11:30 - 11:45am

    21 Things You Didn't Know Subscriptions Could Do

    Brent Shepherd
  • 11:45 - 12:00pm

    Practical eCommerce: What I've Learned Running My Own Store

    Brian Krogsgard
  • 12:00 - 12:15pm

    Facebook and Instagram Advertising for eCommerce

    Miracle Wanzo
  • 12:15 - 12:30pm

    Lessons Learned from Selling (a Crazy amount of) Lipstick

    Chris Lema
  • 12:30 - 1:30pm

    Lunch at the W - 2nd Floor

  • 1:30 - 1:45pm

    Don’t Leave Cash in the Cart… Build a Payment Experience that Converts

    Mark Hagan

    *This talk takes place during lunch time in the Great Room at the W Hotel

  • 1:45 - 2:00pm

    Get Started with Sales Tax: What you Need to Know as an eCommerce Merchant

    Ellen Wixted

    *This talk takes place during lunch time in the Great Room at the W Hotel

  • The program now splits into two tracks focussed on either Developers or Store Owners until the afternoon break at 3:30.
  • DEVELOPERS TRACK ACL - Main Hall
    • 2:00 - 2:30pm

      WooCommerce - Scaling in the way that matters most

      Patrick Garman
    • 2:30 - 3:00pm

      The Security Considerations When Building Your eCommerce Website

      Tony Perez
    • 3:00 - 3:15pm

      Future of eCommerce Dev

      Patrick Rauland
  • STORE OWNERS TRACK W Hotel Great Room
    • 2:00 - 2:15pm

      Social Media and Content Marketing Tactics to Get More Business

      Dustin Stout
    • 2:15 - 2:30pm

      The Top Growth Secrets of 9 Figure eCommerce Retailers (All of Which You can Steal)

      Drew Sanocki
    • 2:30 - 2:45pm

      eCommerce Lies You Tell Yourself

      David de Boer
    • 2:45 - 3:00pm

      Debugging WooCommerce

      Andrew Wikel
    • 3:00 - 3:15pm

      The Top 10 Ways to Never Not Be Successful (and the First One Is a Real Doozie!)

      Chase Reeves
  • 3:15 - 3:40pm

    Afternoon Break

  • The two tracks now join again for the last four talks of the day.
  • 3:40 - 3:55pm

    WooCommerce Is Not (Only) a Cart

    Kenn Kelly
  • 3:55 - 4:35pm

    Content & Commerce: Implications for Sites & Brands

    Heather Brunner
  • 4:35 - 4:50pm

    eCommerce Search: Everything You Wanted to Know But Never Dared to Ask

    Zohar Gilad
  • 4:50 - 5:05pm

    WooCommerce in a Physical World

    Bryce Adams
  • 5:30 - 7:00pm

    Happy Hour at the W Conference Center

    Sponsored by Ordoro
April 7

Thursday

  • 7:30 - 9:00am

    Breakfast & Registration

    W Hotel, Great Room ABC
  • 9:00 - 9:30am

    Disruption and the Future of Commerce

    Juan Benitez
  • 9:30 - 9:45am

    Sales Tax 101

    Mark Faggiano
  • 9:45 - 10:00am

    Shipping: First and Last Impression of eCommerce

    Laura Behrens Wu
  • 10:00 - 10:25am

    Security for WooCommerce Payments

    Siddique Hameed
  • 10:25 - 10:50am

    Morning Break

  • 10:50 - 11:05am

    Why Every eCommerce Site Should Have a Membership Offering

    Michael Steele
  • 11:05 - 11:20am

    Latest Trends in Search Engine Marketing

    Seth Rand
  • 11:20 - 11:35am

    Discovery & Definition: The key to a Successful WooCommerce Project

    David Lockie
  • 11:35 - 12:15pm

    WooCommerce Developer Panel

    Brent Shepherd, Beka Rice, David Lockie and Claudio Sanchez
  • 12:15 - 12:30pm

    The 3 Types of Videos You Need to Boost Conversions Now

    Josh Cary
  • 12:30 - 1:45pm

    Lunch at the W - 2nd floor

  • The program now splits into two tracks focussed on either Developers or Store Owners until the afternoon break at 3:30.
  • DEVELOPERS TRACK W Hotel Great Room
    • 2:00 - 2:30pm

      Commerce Identity as a Shopping Accelerant

      Ashwin Raj
    • 2:30 - 2:45pm

      Developing a Single Page WooCommerce Website

      Merrill Mayer
    • 2:45 - 3:00pm

      Paying Securely

      Lee Blue
    • 3:00 - 3:15pm

      Old World Meets New Kid: SAP & WooCommerce

      Lukas Jakob Hafner
  • STORE OWNERS TRACK ACL - Main Hall
    • 2:00 - 2:30pm

      Value Metrics for New Stores

      Beka Rice
    • 2:30 - 2:45pm

      Benefits of Multichannel Selling

      Jake Gasaway
    • 2:45 - 3:00pm

      How to Elevate Brands with Their Unique Voice

      Kandace Brigleb
    • 3:00 - 3:15pm

      Using User-Generated Content to Boost Sales

      Shayla Price
  • 3:15 - 3:40pm

    Afternoon Break

  • The two tracks now join again for the last four talks of the day.
  • 3:40 - 3:55pm

    Stop Selling. Start Helping.

    Matt White
  • 3:55 - 4:10pm

    Building an Online Training Business with WooCommerce

    Bob Dunn
  • 4:10 - 4:25pm

    Improving Customer Interactions

    Mindy Postoff
  • 4:25 - 5:05pm

    Word of Mouth Marketing: 5 Simple Steps

    Andy Sernovitz
  • 5:05 - 5:20pm

    Closing remarks

  • 6:00 - 9:00pm

    After Party

    At Speakeasy Sponsored by PayPal and ShipStation
April 8

Friday

  • The day consists of workshops for both Developers & Store Owners - please RSVP to attend either.
  • DEVELOPER WORKSHOPS Sponsored by and hosted at WPEngine
    • 9:00 - 10:30am

      RESTful WooCommerce

      Daniel Espinoza
    • 10:30 - 11:00am

      Morning Break

    • 11:00 - 12:30pm

      WooCommerce Theme Development

      Zac Gordon
  • STORE OWNER WORKSHOPS Hosted at Fibercove, co-working space
    • 9:00 - 10:30am

      Creating Effective Content (Without Hiring a Marketer)

      Nicole Kohler
    • 10:30 - 11:00am

      Morning Break

    • 11:00 - 12:30pm

      Profitable eCommerce Advertising Made Simple

      Kevin Bates
  • RSVP Only
  • 12:30 - 3:00pm

    Networking Lunch

    Austin Beer Garden & Brewery