Beka Rice works at SkyVerge, where she wears many hats. She manages sales pages and documentation for over 60 WooCommerce extensions, maintains the SkyVerge blog and website, and manages team processes like internal documentation and pre-sales questions. She also manages, where she writes and edits articles on creating an eCommerce business powered by WordPress.

Value Metrics for New Stores

Many store owners read about optimization or A/B testing, but tracking and optimizing many aspects of their site shouldn’t really be done until the store scales (as they’ll need enough data for statistical significance).

Until then, there are other valuable metrics, like average order value, average order profit, or customer acquisition costs, that can be tracked. This talk will focus on metrics new stores should track and optimize, and how WooCommerce (or extensions) can provide that data.