Nicole Kohler is the Content Creator for Automattic’s Growth team. Her passion is helping business owners find ways to use quality content to engage with prospects and online shoppers.

Creating Effective Content (Without Hiring a Marketer)

Content marketing can be a powerful addition to your WooCommerce store, attracting and educating potential customers and convincing them to buy. But creating content that serves all these purposes (on top of running your store) can be challenging, and not everyone can afford to hire a content marketer. In this workshop, we’ll go hands-on to explore how you can use YOUR valuable knowledge and experience to create content that brings in shoppers from search, provides needed education, and — finally — seals the deal.