Peep Laja is the founder of ConversionXL. He was voted as the most influential conversion rate optimization expert in 2015. He helps fast-growing companies grow even faster through his services, coaching, courses and the world’s favorite¬†optimisation¬†blog.

How to Turn Data into Insights & Customers

Everyone’s talking about being data-driven and using data to improve conversions – but what does it actually mean? How do you actually do it? I will present a framework for thinking about optimization, and how do you actually go out and gather and analyze data for ecommerce insights.