Shayla Price creates and promotes content. She lives at the intersection of digital marketing, technology, and social responsibility. Originally from Louisiana, Shayla is passionate about red velvet cupcakes.

Using User-Generated Content to Boost Sales

Research reveals that user-generated content has 20% more influence on purchasing decisions than any other type of media.┬áMy talk will discuss how businesses can leverage UGC to boost sales. Participants will learn how to capture and aggregate their customers’ content. More importantly, attendees will gain tactics to transform UGC into purchases.