Zohar Gilad is the CEO and Co-Founder of InstantSearch+, bringing state-of-the-art eCommerce site search to online merchants – at an affordable cost. Throughout his career, Zohar has been the driving force behind over 20 software products that have since been used by millions of users worldwide at large enterprises, small businesses, and consumers. Zohar served as an executive and officer at Mercury Interactive (acquired by HP), and Precise Software. Zohar has a B.Sc. in Computer Science from the Technion, Israel, and an MBA from INSEAD, France. He currently resides in California.
eCommerce Search: Everything you Wanted to Know but Never Dared to Ask
Visitors who search your store are 2-10X more likely to convert from those who don’t. This makes search an extremely effective merchandising vehicle to delight your visitors. This talk is about pragmatic, actionable tips on what to do and what not do with eCommerce search. It is a fun, example rich talk that is based on our experience with over 150,000 stores worldwide.